Advantages
Companies are fun, dynamic living beings that evolve and grow withthe people who start them. There is nothing more rewarding that seeing an idea come to life.
Marleen McDaniel helps entrepreneurs and investors who want to lead the next generation of successful startups who focus on high growth markets. I can help young companies gain a better understanding of their business and markets as they emerge.
I provide boutique advisory services and undertake projects with a select few clients when I believe that I can add unique value with my background, experience and positive attitude I do things differently. It is a personal relationship. I make sure we have a clear understanding of the result you are looking for. Then, I coach you so that you can reach those results.
My aim is solely to see you succeed. I am an expert. There are no junior partners. I have a proven formula. I have a flexible approach. I am a technology and Internet expert with international experience. You can trust in the professional, objective nature of my work. I "call it as I see it". Difficult viewpoints are stated respectfully and professionally.
Marleen's difference comes from hands on experience with technology startups. I can draw upon many decades of real-world entrepreneurial and corporate experience in venture capital, startup operations, investment banking, and strategy consulting. I have an extensive network of entrepreneurs, early stage investors, and complementary service providers.
I speak the language of investors. I have experience from starting, funding, buying and selling companies and have been through IPOs and several years of running a public company.
Experience provides a unique advantage as a strategic advisor to help address the business, financial, and structural needs of an emerging line of business. With deep expertise in computers, software, communications and the Internet, I understand driving factors and recommend the best possible strategy for success.
Visionary leadership. I have never followed trends; I start them. My background stems from working in multiple fast-paced entrepreneurial environments. With proven success driving growth for early stage companies, I have a demonstrated track record of leadership. I define ambitious goals and priorities and provide a strong focus on results.
Conceptual Thinker and External Awareness. As a self-starter with a track record in identifying new technology trends, I quickly synthesize complex issues and concepts. Background in competitive marketing enables an ability to articulate advantage by differentiation. I have a good grasp of the economic environment and some good relationships with investors and strategic partners.
Operational Excellence. An amazing track record of early market identification has given me confidence. Significant general management experience along with branding, marketing and product development expertise has enabled my companies to achieve significant mergers or IPOs. These strong leadership and management skills stem from clarifying business goals, creating models and breaking down tasks into manageable pieces. A focus on the people with innovative leadership enables the job to gets done right once as no one has time to repeat activities.
Experienced. I am experienced with capital budgeting and Investment decisions. Direct and relevant experience with both buying and selling companies gives me merger and acquisition expertise. Working in multiple environments has yielded both enterprise and consumer experience. I have designed and managed motivating performance management processes for several companies. Because of my long years in small companies, I understand how to maximize financial and human resources and can mentor the executive team. As an early web entrepreneur, I have a deep background in advertising and subscription models.
Manage Innovation. I maintain a calm focus over lengthy periods of time while strategies are formulated and the pieces come together. By emanating a sense of purpose, I can stimulate the team to find better solutions as a response to business changes. Many years of experience has invoked the perseverance needed to get through changes, challenges or disappointment.
Connected. Decades of real world entrepreneurial and corporate experience in venture capital, startup operations, investment banking, and strategy consulting can be drawn upon. I am involved with an extensive network of entrepreneurs, early stage investors. I know what investors are looking for, and what will take you to the next level.
Public Speaking. Years of public speaking on television, radio and live audiences have yielded excellent communication skills. I have delivered hundreds of speeches and interactive presentations to audiences ranging from a few senior executives to gatherings of over 1000 people. Audiences have ranged from undergraduate students, industry conferences, and workshops for entrepreneurs to forums of Fortune 500 CEO do and board members. Topics have ranged from idea generation, marketing, strategy, and finance, getting ahead, women in business, to role models for entrepreneurs.
